Radiology AI Podcast | RSNA Episode 54: Lessons from Building a Radiology Startup
Apr 25, 2025
Join Dr. John Stewart, a Pittsburgh-based radiologist and entrepreneur behind R-Scripter, as he shares his inspiring journey from addressing his own productivity challenges to creating a widely used radiology dictation tool. He discusses the importance of user-friendly software design and overcoming business obstacles, emphasizing resilience and creativity. With insights on turning ideas into successful ventures, he debunks common entrepreneurial myths and highlights how a problem-solving mindset trumps formal education in the medical field.
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First Customer by Accident
- Stewart's IT colleague discovered his software, leading to demos for V-Rad and eventual wide adoption.
- After nine demos and a successful trial, V-Rad licensed R-Scripter for their 350 radiologists.
Grow Customers Organically
- Use word-of-mouth and social media to grow sales instead of cold calling.
- Allow interested users to initiate contact to start an organic sales process.
Tailor Sales by Customer Size
- Sales processes vary: long for large practices, simple and fast for individuals.
- Small users try demos or trials and decide within a couple of shifts if they want to license.