Bye, Bye Digital Silos! Hello, Intent-Driven SEO with Ashley Liddell from Deviation (Part 2)

In this episode of the Simple and Smart SEO Show, Crystal Waddell (that's me!) welcomes back Ashley from Deviation to dive deep into the evolving world of search. 

We break down digital silos across marketing teams, explore the power of unified metrics, and discuss why brand search and intent-rich content are key to dominating the search-everywhere era. 

From creating demand via social media to optimizing for long-tail keywords and leveraging data-driven strategy visuals, this conversation is packed with tactical and strategic gold for business owners, content creators, and SEOs alike.

🔑 Key Takeaways:

• Monthly Search Volume Isn’t King: Start with intent research, then validate with search volume—don't let metrics dictate strategy prematurely.
• Break Digital Silos: Align KPIs across search, brand, and social teams to create unified, impactful digital strategies.
• Brand + Awareness Terms Are the Future: Think "Your Brand + Topic You Want to Own" to drive searches and become synonymous with your niche.
• Organic and Paid Should Work Together: Use organic performance data to inform paid ad strategy and amplify proven content.
• Optimize for Intent, Not Volume: Long-tail, niche-specific PLPs and PDPs outperform high-volume generic terms in the age of AI search.
• Spider Graph Strategy Visualization: A revolutionary tool for mapping brand presence across platforms and identify

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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