Park Street Insider Podcast AI in Spirits: The Tools and Strategies Every Brand Needs to Know— Expert Talks
AI is reshaping the spirits industry, and for founders willing to embrace it, the opportunity is real. In this episode, recorded through Park Street University's AI for Spirits Marketing series, Justin Noland, Vice President of Digital Experience for Treasury Wine Estates, and Antonia Fattizzi, Founder and President of Cork and Tin, get specific about where AI can immediately win back hours in your week, from condensing long email chains and preparing for vendor meetings to analyzing social media ROI without an agency.
Then they go deeper, sharing practical frameworks for weaving AI into your brand's day-to-day. They'll give you an idea of how to write prompts that actually work using Justin's 'Brilliant Intern' framework, and how to structure your website so that tools like ChatGPT and Gemini start citing your brand as the authoritative source for spirits recommendations. If you've been curious about AI but unsure where to start, this episode makes the case for why it might be the most powerful marketing tool your brand isn't using yet.
Featured Guest:
Antonia Fattizzi, Founder and President of Cork and Tin
Justin Noland, Vice President of Digital Experience for Treasury Wine Estates
Watch on YouTube:
AI for Spirits Marketing Pt. I: The Great Equalizer for Craft Beverage Brands
AI for Spirits Marketing Pt. II: Putting AI Into Practice for Small Brands
Mentioned in this episode:
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