The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving 592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing
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Oct 8, 2025 Jenna Tiffany, a marketing strategist and lecturer at the London School of Economics, shares her expertise on AI's impact on marketing. She highlights the pitfalls of adopting AI without a clear strategy and the importance of aligning organizational objectives. Jenna discusses how to maintain creativity amid AI's influence and emphasizes critical thinking as a vital skill for marketers. She provides practical approaches for using generative AI, tools to enhance strategy, and actionable advice for small businesses looking to leverage AI effectively.
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Protect Brand Voice From Generic AI Copy
- Preserve brand voice and human creativity when using AI for content.
- Avoid fully AI-generated copy that sounds generic and fails to connect with audiences.
Protecting Work From AI Regurgitation
- Jenna refused to let an ed-tech partner feed her book into AI because it took her years to write.
- She argued AI would regurgitate her work in seconds and strip the personal voice.
Use AI As A Resource For Small Teams
- Smaller businesses should use AI to fill resource gaps and automate manual tasks.
- Let AI handle analysis and critique so marketers gain headspace for strategic thinking.
