EntreArchitect Podcast with Mark R. LePage EA004: Selling Architecture as a Product with Karl Daubmann of Blu Homes
Blu Homes has reinvented residential design with their patented folding prefab construction… offering architecture as a product.
Todays guest at The Entrepreneur Architect Podcast is Blu Home’s VP of Design, Karl Daubmann.
We talked about Karl’s background, how he landed an architect’s dream job at Blu and their integrated approach to delivering custom prefab modern homes throughout the United States.
If you liked Episode 1 with my friend Christopher Pollard, you’re going to love my conversation with Karl. Blu is taking home construction and the business of architecture to the next level. We discussed how Blu is changing the home building industry and what architects can learn from Blu’s success.
Topics Discussed in This Episode
Roger Williams University
Massachusetts Institute of Technology
University of Michigan
PLY Architecture
Integrated design
Architecture as product
The differences among modular, panelized and Blu’s patented folding designs
The birth of Blu Homes in 2008
Founders; Bill Haney, Maura McCarthy and Dennis Michaud
CATIA 3D Software
Founded by entrepreneurs and developed as a business, rather than an architecture firm
Problems with past prefab companies
Architects vs. Business
Secrets to success for Blu Home
The importance of company owned factory and on-staff tradespeople
How Blu Homes is funded and future investment
Similarities to tech company business structures
Prefab developer markets
Pricing of typical Blu Homes house
Growth of the company
The benefit of Blu NOT being a “architecture firm”
Tips for architects wanting to explore alternative paths to the traditional firm
Links
University of Michigan Taubman College School of Architecture + Urban Planning Faculty Directory
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