Foodie Media: From RM1 A Day To RM75M IPO

From making less than RM1 a day as a Penang food blog, to ringing the bell on a RM75 million ACE Market IPO. Foodie Media’s co-founders share their recipe.

In 2016, it was just a side hustle, a simple food blog called Penang Foodie fueled by cents from AdSense. Fast forward 9 years, and that side hustle has transformed into a digital media juggernaut with over 46 million followers across a portfolio of 37 lifestyle brands, ranging from KL Foodie to Malaysia Homie.

Fresh off their 2025 ACE Market debut and now armed with RM50 million in cash reserves (as of their Q1 results), husband-and-wife duo Lim Pinn Yang and Ang Rui Mei join BFM’s Open For Business to unpack their story from scrappy content creators to public company executives.

Learn about:

• The "4 C's" Engine: How they evolved from pure media publishing to monetising Creators (KOLs), Commerce (live streaming), and Community (offline events like the KL Foodie Fest).

• The Pasar Pagi Playbook: How Ping Yang's childhood mornings watching his father sell multi-tools at the morning market helped shape the company's content-to-commerce philosophy.

• Co-Founder & Spouse Dynamics: The messy reality of dating while building a startup, resolving fierce disagreements, and learning to divide operational roles.

• Surviving the Algorithm: How they mitigate platform risk ("rented land") across Meta, Google, and ByteDance to sustain 46 million followers.

• The IPO Reality Check: Navigating a RM75M public listing, why you shouldn't build a company just to go public, and the psychological toll of checking your own stock ticker.

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