Membership Geeks Podcast with Mike Morrison

463 - There Are Only 2 Ways To Make More Money From Your Membership

8 snips

Mar 3, 2026

Clear strategies for growing membership revenue: get more buyers or increase each member's lifetime value. Practical ideas on fixing funnels, surveying non-buyers, and running win-back campaigns. Tips for small experiments like webinars or trials and for boosting retention with pricing, commitments, and tiers. Also explores building complementary products around your membership.

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ADVICE

Regularly Review And Fix Your Sales Funnel

Do review and test your core sales funnel regularly to find weaknesses and patch poor conversion points.
Survey non-buyers to identify their obstacles and tailor marketing to preempt and overcome those objections.

ADVICE

Run Regular Win Back Campaigns For Ex Members

Do run targeted win-back campaigns for former members because cancellations are often temporary and many will return.
Mike reports roughly 15–30% of ex-members rejoin when actively re-engaged within 12 months.

ADVICE

Start Small With Focused Marketing Experiments

Try small, measurable experiments in marketing like one webinar, one ad campaign, or one two-week trial.
Start with a single test, track data, and learn even from failures to refine what converts.

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In this episode, I dive into the two fundamental strategies for increasing the revenue of your membership business.

I break down why making more sales and boosting the lifetime value of each member are the only real ways to grow your income, and share actionable tips for improving both areas.

From smart marketing adjustments to retaining your members for longer, I offer proven, practical advice you can implement right away.

If you’re looking to ramp up your membership profits, this episode is packed with insights to help you get there.

In this episode:

What are the only two ways to make more money from your membership?
How can you refine your marketing and sales strategies to attract more new members—and even win back former ones?
What practical steps can you take to increase the lifetime value of each member, including improving retention?

Thank You For Listening

I really appreciate you choosing us and for supporting the podcast.

What's your next step?

If you haven't launched your membership yet, I've made my signature Membership Roadmap Course completely FREE, walking you through exactly how to get set up for success!

Already have a membership and looking to grow and scale? Join me inside Membership Academy where I'll help you take your membership to the next level.

And if you found this episode valuable, I'd be eternally grateful if you would leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience, and I read each and every one!

Key Quotes & Takeaways:

"If you're not bringing people into your world, you're not getting traffic, you're not building your followers, you're not building your email list, then there's fewer people to sell to, and by virtue of that, fewer people who join your membership."

"If you are bringing people into your world, your list is growing steadily, but they're just not joining. We need to reach out and survey those non buyers, find out why they've not joined, find out the main obstacles, and then tailor your marketing in order to preempt those and to overcome some of the issues that might be keeping people from becoming members."

"At Membership Academy, around about 25 to 30% of people who leave ultimately return within a 12 month period. On average. When we've done our survey, that is tending to be around about 15% across the thousands of memberships that we surveyed, about 15% of people in memberships where they conduct win back campaigns, about 15% of those X members come back. That's one heck of a conversion rate."

"So once they've been in there for three to six months and they start to get some wins, they've start to feel integrated into the community, they start to feel that sense of belonging, then they might be more receptive to upgrading to annual."