HighLevel Spotlight Sessions Lawrence Loik: Build Live Events That Convert Using HighLevel
Feb 20, 2026
Lawrence Loik, founder of The Menâs Network and CEO of Complete Marketing Systems with decades in internet marketing, shares how to scale high-ticket masterminds and live events using automation and in-person connection. He discusses applying the Seven Fâs framework, matching event tech and community systems, pricing tiers and continuity models, and ways HighLevel boosts engagement and operations.
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Live Events Amplify Online Communities
- People crave in-person connection even with AI and automation dominating marketing.
- Lawrence Loik pairs HighLevel communities with live events so online engagement spikes after events and sustains relationships.
Automate Photo Capture To Lock In Leads
- Use workflows to convert event interactions into follow-up contacts automatically.
- Lawrence's team captures photos or QR scans and sends the image plus contact record via text and email instantly through HighLevel.
Design Communities Around Experts Not A Single Star
- Community value should come from multiple experts, not a single celebrity founder.
- Lawrence models the Men's Network like Cirque du Soleil: many specialists deliver ongoing value so the brand isn't dependent on one face.