Season 4 Episode 2: New Brands Are Winning The Day

Mar 6, 2026

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Big CPG companies have dominated the retail landscape for decades. They've gotten great at R&D, developing the most efficacious products. They know how to build brands, maximize supply chains, and commercialize the heck out of products. But where they've fallen short, small to mid-size brands are picking up the slack. And honestly, they're crushing it. Think poppi, Dude Wipes, Chomps, and any other brand that has been agile and capitalized on consumers trends, turning their companies into hundred million dollar powerhouses.

Kaushik Boruah, Head of CPG & Hospitality at LatentView, is an Analytics Whiz who has worked with these big companies, helping them to close these gaps. He joins us on this episode of The Longer Game, where we go deep into the land of opportunity for today's brands. We talk everything from low barrier to entry into the market to how consumers don't always do what they say they will. Grab your blue Lays and let's get jammin'.

The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

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Our guest's name is Kaushik Boruah. He is a seasoned data science leader with over a decade of experience specializing in building digital and analytics solutions across the CPG and Hospitality industries. As the Business Head – CPG & Hospitality at LatentView Analytics, he focuses on helping leading organizations gain a competitive advantage by addressing critical business challenges through effective analytics interventions and intelligent data mining techniques.

Driven by a passion for leveraging data analytics to solve complex business problems, Kaushik is committed to adding value to organizations by contributing to their growth. He thrives in environments that challenge his expertise and offer opportunities to apply innovative data solutions.

You can find them at...

Website: https://www.latentview.com/about-us/

Find them on LinkedIn: https://www.linkedin.com/in/kaushik-boruah-ab8aa6125/

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: michael@thinkcartology.com

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Podcastify Me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time when podcasting is really gaining popularity.

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