Female Startup Club The argument for a sampling program over paid Facebook ads & how to start a haircare company with Odele’s Co-Founder Lindsay Holden
In this episode you’ll hear my convo with Lindsay Holden, one of the 3 co-founders behind Odele. I learned so much in this episode when it comes to tips on launching into the likes of Target. How she pitched her manufacturer to get them to fund the entire development process which blew my mind, why she chose a sampling program and shipped circa 5000 samples out over performance marketing in the beginning and the challenge that indie brands have when wanting to succeed in retail.
Odele is a clean, inclusive, salon-quality hair care brand that comes in beautiful packaging and is priced for the everyday consumer at $11.99.
LINKS WE MENTION:
Odele's Instagram
Lindsay's Instagram
Lindsay's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
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Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: NPR’s How I Built this with Guy Raz
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