Read and Write with Natasha Guest Podcasting For Authors
Want your book and brand to break past your own audience?
I sat down with SEO strategist and author Brandon Leibowitz to map the fastest path: guest podcasting. Brandon lays out how stepping onto trusted shows earns the backlinks and third‑party mentions that search engines crave, while also unlocking new readers who arrive pre‑warmed by the host's credibility.
We dig into why backlinks still power rankings, how to turn each interview into an evergreen content engine, and where AI changes the game. Brandon explains the growing split between what Google values and what LLMs like ChatGPT and Gemini surface, and why consistent third‑party coverage now influences both.
You'll hear practical tactics for authors: creating audience‑specific pages on your site, avoiding duplicate content traps, using Google Keyword Planner to validate titles, and funneling readers with smart bonuses and QR codes to build your email list.
Brandon also shares the scrappy methods he used to land 300 shows: simple Google operators to find podcasts with real SEO value, plus directories like Podmatch and Listen Notes. We get candid about self‑publishing his new book, The Power of Guest Podcasting, from editing and formatting hurdles to a last‑minute KDP launch that still hit #1 in Amazon's podcasting category.
If you've wondered whether to start your own show or double down on guesting, this conversation makes the case for building trust first and growing your ecosystem on its back.
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