The Go To Food Podcast Patricia Michelson - How I Started The UK's Cheese Revolution, Jamie Oliver's Genius & Getting Jimi Hendrix Addicted To Rosé!
Step into the world of London’s most iconic cheese emporium with Patricia Michelson, founder of La Fromagerie, as she joins The Go-To Food Podcast. From a single wheel of Beaufort cheese smuggled home from a disastrous ski trip to running three of London’s most beloved food destinations, Patricia shares how a moment of serendipity sparked a movement that transformed how the city eats. Hear how she turned her garden shed into a “cheese cave,” won over Michelin-starred chefs, and built a thriving, independent food business — all without investors, all on instinct.
In this conversation packed with stories and flavour, Patricia recounts her early days selling cheese at Camden Lock Market, the birth of her Marylebone café culture, and the surprising musical history of her family — including her brother’s 1960s restaurant, Mr. Love, on Brook Street, where Jimi Hendrix once stayed upstairs. From those heady Soho days to her invention of “small plates” years before it became a trend, Patricia’s journey is a love letter to creativity, connection, and courage in the world of food.
From truffle pasta and toasted cheese made with a splash of white wine to tales of chefs like Gordon Ramsay and Jamie Oliver discovering the joys of raw milk, Patricia brings the spirit of London’s culinary scene to life. This is a story about taste and tenacity, told by the woman who taught a city how to eat cheese — with a rock’n’roll twist.
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