Iron Foundry by Terra API Glovo and Yellow.vc co-founder, Sacha Michaud
Jan 18, 2026
Sacha Michaud, co-founder of Glovo and a key player in Europe’s tech scene, shares insights from the remarkable journey of transforming a simple delivery app into a $2.3 billion acquisition. He discusses the challenges of competing against deep-pocketed rivals and the critical importance of a strong team culture. Sacha reveals the secrets behind their viral growth and candidly reflects on the strategic moves that led to successful market expansion. He also dives into the evolving role of AI in logistics, setting the stage for Glovo's future.
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Guarantee Pay To Attract Couriers
- Guarantee courier income during early launches by paying fixed fees to solve the chicken-and-egg problem.
- Use flexible pay to attract part-time couriers and ensure enough supply while demand ramps.
'Wow Moments' Drive Loyalty
- Multi-category capability created ‘wow moments’ that deepened consumer loyalty beyond frequent food orders.
- Delivering rare, urgent items made Glovo feel cooler and more indispensable to users.
How McDonald's Became A Breakthrough
- Glovo listed McDonald's menus without a contract and charged higher delivery fees while couriers prepaid orders.
- McDelivery later signed globally with Uber Eats, then chose Glovo in Spain after performance convinced them.