The Prof G Pod with Scott Galloway No Mercy / No Malice: Attentive
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Sep 17, 2022 Dive into the ever-evolving attention economy, where platforms like TikTok and Netflix play pivotal roles. Discover the implications of TikTok on privacy and democracy, and how other social media giants are responding to its rise. Explore the decline of user engagement on Instagram Reels and the success stories on YouTube. The conversation also highlights the corporate responsibility of tech companies, addressing issues of youth mental health and public trust in a digital age.
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Players in the Attention Economy
- The attention economy includes diverse players, from tech giants to podcasts and newsletters.
- However, even large conferences are small compared to the massive user bases of major tech platforms.
Disruption in the Attention Economy
- The attention economy is constantly disrupted, even giants are vulnerable.
- TikTok, like Chesapeake Energy in the oil industry, disrupts established players with novel methods.
Social Media Innovation
- Traditional media monetized attention through content and ads.
- Social media innovated by offloading content creation to users, maximizing profits.