Motley Fool Money Stock of the Week: Life360 (ASX:360), September 29, 2021
Sep 29, 2021
Benny Ou, Motley Fool analyst who provides research-driven company analysis, breaks down Life360, the family-safety app. He covers its origin, core features like location sharing and crash detection, and how it turns users into paying members. Conversations focus on growth drivers, international expansion, monetisation and key risks such as competition and profitability.
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Life360 Is A Family Safety Platform Born From Katrina
- Life360 is a family safety digital platform focused on location sharing, alerts, driver safety and emergency dispatches.
- It began after Hurricane Katrina in 2005 and aims to be the family network analogous to Facebook for social and LinkedIn for professionals.
Membership Model Monetises Safety Features
- Life360 uses a freemium membership model converting free users into paid subscribers for features like crash detection, roadside assistance and phone protection.
- The paid offering also includes emergency dispatches, which the company reports has already sent about 7,600 dispatches in the US.
Strong Growth History And COVID Resilience
- Life360 showed rapid historical revenue growth (CAGR ~73% from 2017–2019) and remained resilient during COVID, still growing revenue each quarter in 2020.
- Despite less mobility during lockdowns, calendar-year 2020 revenue grew about 29%, evidencing durable engagement.