From Accidentally Structured to Intentionally Scalable with Sandie Markle of Blueberri

In this episode of Behind the Docs, we sit down with Sandie Markle, content engineer and CEO of Blueberri, whose journey through food tech, structured content, and accidental content engineering is one of the most fascinating we’ve ever featured.

Sandie shares how a career pivot from finance to Shanghai led her into the world of recipe platforms, shopability, metadata, localization, and the early foundations of structured content—long before she even knew what the term meant. We talk about the realities of scaling content across platforms, building teams from scratch, navigating startup chaos, and how her experience helping home cooks ultimately shaped her philosophy on documentation and user experience.

We also dig into her new venture, Blueberri, where she helps food tech companies and creators turn content into scalable systems, and her upcoming book Create Once, Share Everywhere, aimed at bridging the massive gap between creators and technology.

If you love content ops, structured content, or just great stories about people who carve their own path into tech, this one’s for you.

Find Sandie on LinkedIn or join her book's early reader group!