The Beginner Photography Podcast Licensing 101: How to Make Money with your Photos with Adam Taylor
Feb 16, 2021
In this engaging discussion, Adam Taylor, a former BMX photographer turned real estate and architecture expert, shares insights on monetizing photography through licensing. He explains what licensing is, how to sell images to manufacturers, and the shift in mindset needed for success. Adam emphasizes the differences between real estate and product shots, effective strategies for cold emailing decision-makers, and the importance of protecting your work. Plus, he recounts an unexpected licensing win with a cityscape image. Perfect for aspiring photographers!
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City Photo Becomes Bus Wrap
- Adam's Long Beach city night photo was licensed to a motorhome company for $1,000 and wrapped on a trade-show bus.
- That unexpected sale came from posting the work and letting the right buyer find it.
Sell To Product Manufacturers
- Target manufacturers of items visible in the scene: tile, cabinets, faucets, hardware, windows, fireplaces, and flooring.
- Sell them ready-to-use images and save them the time and cost of staging a shoot.
Find The Right Decision Maker
- Find marketing decision-makers (marketing director, VP/head of marketing) via LinkedIn, RocketReach, and Hunter.io.
- Research their feed to tailor your outreach before you email them.