How Stories Happen

I can't believe people can do that

Apr 7, 2026
A love letter to wonder that urges valuing human effort over flashy attention. Stories include the Artemis II launch and a Coldplay dance moment that spark amazement. A critique of shallow AI showmanship and a call to celebrate the people behind feats. Ends with a challenge to see shared possibility and create meaningful work yourself.
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INSIGHT

Wonder Is About Human Effort Not Face Value

  • Wonder comes from recognizing human choice and effort behind a thing, not the thing's surface features.
  • Jay Acunzo contrasts a bot's flawless output with the deeper resonance of a human-made sketch or effort-filled creation.
ANECDOTE

Artemis II Liftoff Sparked Human-Centered Wonder

  • Jay describes watching the Artemis II liftoff and hearing people celebrate humankind rather than technology.
  • The commentators framed the launch like the Olympics: a moment for people, not for nuts and bolts.
ADVICE

Show The Human Journey Not Just The Output

  • Stop showcasing what AI can do and instead showcase what people can do by revealing creators' choices, failures, and persistence.
  • Jay urges creators to give audiences access to the journey behind finished work to earn deeper attention.
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