Let's talk Marketplace Let’s talk Marketplace 73: How marketplaces change the DIY industry
Hardly any other sector is as strongly characterized by offline business as the DIY & garden sector - and not just in Germany or Europe, but worldwide. This means that the DIY market still has a gold rush ahead of it in the marketplace business.
A few figures: Between 2019 and 2023, online sales in the DIY & Garden sector in Germany increased by 20 percent, while brick-and-mortar retail only grew by 5 percent. 38% of online sales are generated via marketplaces. However, the online share of total retail sales in the DIY sector is only 7 percent. So there is still a lot of room for improvement...
In the new episode 73, Inaki Maillard, Managing Director of the Global DIY Summit, the world's largest industry gathering, explains why the online and marketplace business of DIY providers is still in its infancy. Around 1,000 C-level DIY specialists come together at the Global DIY Summit every year - but online-marketplaces had hardly entered their business agenda until 2020.
Inaki discusses the extent to which coronavirus has changed the DIY market, the importance TikTok will play in the future and what manufacturers and retailers need to master the challenges in the marketplace business.
And he invites you to the Virtual DIY Summit, which he is organizing together with Marketplace Universe on September 27th! Industry professionals can join virtually to discuss the latest trends - and the new marketplace boom in DIY is definitly one of them!
If you want to attend, you can register here: https://virtual.diysummit.org
Newsflash:
- Amazon once again had a record Prime Day, at least in the USA: Prime Day sales there grew by 11 percent to 14.2 billion dollars.
- MediaMarkt's marketplace is now also available in Italy. At launch, 100,000 third-party products are available.
- Douglas has raised its annual target and now wants to grow by 8.5 percent. Fashionunited
- TikTok launches a creator tool for shoppable videos. With CapCut Commerce Pro, creators can create videos with a sales option that can be used not only on TikTok but also on other video platforms.
Note from the sponsoring partner bestSolutions:
Who is already thinking about Christmas? That's right, all successful online retailers! The webinar "Q4 Readiness: Marketplace Logistics for Fashion & Lifestyle, Sports and Beauty Brands", which Marketplace Universe is organizing together with bestSolutions, will help you prepare. On July 31, retailers and brands will find out which key strategies will help their Christmas business run smoothly and which logistics solutions are suitable for whom.
· When: July 31, 2024, 11 a.m. - 12 p.m.
· Where: Online
· Who: Valerie Dichtl from Marktplace Universe, Magnus Weiß, COO, and Ute Weickel-Oudot, Sales Manager from bestSolutions
· How: Register here for free
Chapters
00:00 Welcome and introducion
02:58 The Global DIY Summit: Networking and Industry Insights
06:29 The Digital Transformation of the DIY Industry
09:50 Newsflash
16:45 TikTok for Reaching Younger Generations in DIY
21:17 Facts about the DIY Market
25:05 The Potential for Online Sales in the DIY Industry
30:20 The Shift towards E-Commerce and Marketplaces in DIY
34:03 Digital Forerunners in the DIY Industry