Strictly Business Top TV and Studio Leaders on Why Streamers Want to Experiment With Broadcast Series Norms
10 snips
Sep 26, 2025 Brett Paul, President of Warner Bros. Television Group, and Michael Thorn, President of Fox Television Networks, dive into the evolving landscape of TV. They discuss innovative approaches to storytelling, including the shift toward shorter seasons for better viewer retention. The duo highlights how streaming platforms are reshaping content, from medical dramas to creator talent emerging from YouTube. Insights on managing IP and the importance of creator voices in adaptations reveal a fresh perspective on maintaining audience engagement.
AI Snips
Chapters
Books
Transcript
Episode notes
Use Longer Runs To Retain Subscribers
- Use longer seasons to improve subscriber retention with weekly engagement.
- Alison Hoffman says shows that run 18–26 weeks act as a retentive force against easy churn.
Supersize To Expand Franchises
- Supersized seasons with weekly cadence can build deeper engagement and franchise extensions.
- Laura Lancaster highlights The Summer I Turned Pretty expanding episodes and announcing a movie to extend the story.
Leverage Integrated Ecosystems
- Integrated ecosystems let companies place shows where they best reach audiences.
- Michael Thorn and Lisa Katz describe using linear, streaming, and partners to amplify hits like Doc.
