Valuetainment “We Were The Underdogs” - Joey Merlino REVEALS How He Built Respect In South Philly
Mar 19, 2026
Joey Merlino, a South Philadelphia figure known for local roots and horse racing beginnings, recounts growing up in the neighborhood and building respect through decades of helping people. He talks about generosity, paying others' bills, early hustles and jockey days. Short stories highlight family values, local ties, and his ongoing connection to Philly life.
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Respect Built Through Longstanding Community Support
- Joey Merlino says respect in South Philly came from consistent community support and generosity.
- He and his family paid bills, tipped workers, and distributed turkeys since the 1980s, building love and fear through long-term acts.
Paying Neighbors' Bills To Prevent Winter Shutoffs
- Joey recounts his father modeling generosity, paying electric bills and helping neighbors avoid shutoffs in winter.
- He describes ongoing practices: paying bills for a year and continuing the tradition, showing hands-on neighborhood aid.
Local Shopkeeper Forgave Charge So Mom Could Get A Gift
- Patrick Bet-David shares a neighborhood story about Stevie Mazzone refusing payment so a young man could buy his mother a gift.
- The anecdote illustrates local values: prioritizing family gifts over business profit as a form of respect.