99% Invisible

The Clinch

Jun 2, 2021
Join Sarah McLean, a savvy romance novelist, as she unravels the enchanting world of romance literature. Discover the fascinating evolution of book covers, from iconic figures like Fabio to the changing depictions of relationships. Delve into how societal norms influence representation in the genre, addressing inclusivity and diverse voices. Sarah discusses the complex emotions tied to reading romance, revealing both joy and guilt. Through creative insights, she brings to light the challenges of book cover design that resonate with readers today.
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INSIGHT

Katie's Critique

  • Katie questioned the cover's portrayal of gender dynamics, finding it corny and heteronormative.
  • This sparked her interest in understanding romance covers and the genre's history.
INSIGHT

The Romance Pact

  • Romance novels offer a guaranteed happy ending, a key characteristic of the genre.
  • This element can be traced back to authors like Jane Austen, considered by some as a romance novelist.
ANECDOTE

Birth of Modern Romance

  • Kathleen Woodiwiss's "The Flame and the Flower" (1972) is considered the start of the modern romance era.
  • It featured explicit sex and problematic depictions of rape, yet sold millions of copies.
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