268. Intelligent Automation and Humanation

In this episode, host Michael Marchuk talks with Brent Kedzierski, Chief Industrial Advocate at HumanWRKS about the historical context and perception of automation, as well as the evolution of intelligent automation. He emphasizes the importance of balancing technological growth with economic sustainability and provides practical advice for HR teams. Brent also introduces the concept of humanation, which involves automating tasks that support human decision-making and creativity. He highlights the need for companies to strategically prepare for automation and address the changing nature of work.

Here’s what we talked with Brent about: 

- How automation has been a longstanding fear due to historical conditioning, but it can enhance human performance and create new jobs

- Applying intelligent automation to allow humans to focus on creativity and collaboration

- Strategically automating tasks that are dull, dirty, dangerous, or demanding, while enhancing human capacity for cognition, collaboration, and creativity

- Balancing technological growth with economic sustainability

- How HR teams can create engaging and purposeful work experiences

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