The Symbiotic Relationship Between AI and MDM

What if AI is not just powered by master data… but actually improves it? At the DataDriven Conference, Ravit Jain sat down with Anjan Roy from Deloitte, who leads the global life sciences MDM practice, to talk about the real relationship between AI and Master Data Management.

One line from our conversation stayed with me: AI supports MDM and MDM supports AI.

Most companies talk about preparing data for AI. Deloitte is also focused on the reverse. Using AI to make MDM programs faster, smarter, and more scalable so organizations can realize value sooner.

In life sciences, this is not theoretical. It currently takes 10 to 12 years to bring a drug to market. If better data and AI can reduce that timeline by even 10 to 20 percent, patients get access to treatment sooner. That impact is real.

They also discussed how agentic AI is starting to change the pace of execution. Life sciences is one of the most regulated industries in the world, yet we saw vaccines come to market in nine months during COVID. The acceleration is possible when data, governance, and AI come together with the right intent.

Looking ahead six to eight months, Anjan expects AI to become more operational, data to be more accessible, and organizations to move from gut-driven decisions to data-driven action.

This is powerful conversation about speed, scale, and impact in one of the most critical industries.

#data #ai #datadriven #reltio #theravitshow