From 1 Cafe to 12 Co’s: JWC’s Coffee Ecosystem Play

In 2009, JWC started as a small café in Johor with just 16 seats. Today, it has grown into an eight-figure, multi-company coffee group with retail outlets, a coffee academy, a roastery, and a fast-growing wholesale business. In this episode, we speak with Nelson Lai, Founder & CEO of JWC Global, and Michael Tan, Wholesale Director of JWC Roastery, about this company's journey from bootstrapped beginnings to building an integrated coffee ecosystem.

We dive into:

• How JWC grew from a café into an 8-figure, multi-vertical business.

• The surprising profitability of their coffee academy.

• Their wholesale growth strategy, from five to seven figures.

• How JWC tackles supply chain risks through direct sourcing.

• Expansion ambitions, including exports, regional markets, and future fundraising.

Discover how JWC balances coffee craft, business scale, and people development to grow Malaysia’s homegrown coffee presence at home and abroad.

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