In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, their move into the advertising space, and why this feels inevitable.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Apple's Sly Move Into Ads.
[00:40] How Apple’s changes to their tracking system impacted advertising on Facebook.
[01:25] How Apple has guided the public narrative to suit their agenda.
[02:00] How Apple fits into the advert ecosystem.
[02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:52] Go to https://www.marketingschool.io to learn more!

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Gina Kirschenheiter & Kristin Chenoweth