The Future of SEO: Performance Marketing w/ Andrew Holland

Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses.

1. Defining and redefining search engine optimization:

• Andrew Holland prefers the term "behavioral science" over UX and CRO. 
• SEO is evolving to consume UX and CRO.
• Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphasis on making sales rather than just increasing traffic.

2. SEO designed to get results = Performance SEO:

• Andrew believes not all traffic is relevant, and it's important to focus on valuable traffic with a business case.
• Andrew described the purchase journey of a buyer, stating that SEO's goal is to create online "nudges" for people to buy. 
• Share of search is a way to measure the impact of marketing efforts.

3. Make The online buying process seamless and efficient:

• Think "frictionless" website to capitalize on SEO efforts. 
• Easy navigation, clear descriptions, and ease of ordering or booking.

4. Brand visibility and publicity are the future of SEO.

• Don't get distracted by misleading data (traffic data) vs. profit generation.
• Businesses need a robust presence across multiple digital channels.
• Trends are shifting towards consultancy, omni-channel growth, and publicity.

TL/DR: SEO i

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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