Lawyerist Podcast Business Development forLawyers: Building Real Relationships That Lead to Clients, with Megan Senese
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Mar 19, 2026 Megan Senese, former Big Law business development pro and founder of Stage, helps lawyers build authentic client relationships. She discusses why traditional networking fails, using personal interests and small thoughtful gestures to connect, intentional follow-up over blasting content, and how to ask for work naturally. The conversation focuses on relationship-driven, human-centered approaches that feel natural rather than salesy.
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Onboarding Form Enables Thoughtful Gifting
- Lawyerist used an onboarding form asking new hires about favorite foods, charities, and hobbies to send highly personal gifts.
- Zach got a nacho cookbook and nacho socks because he listed nachos, which made the gifts feel delightfully thoughtful and memorable.
Choose Development Activities That Fit You
- Lean into business development activities that match your personality instead of forcing a salesperson persona.
- Pre-connect one-to-one before a big conference so you can meet a few people in a comfortable, manageable way.
Succulent Party As Natural Networking
- An introverted associate who loved succulents used a small succulent-making gathering to meet people and invite referrals.
- The event let him be in his element and showcase who he is while naturally connecting with potential clients.