Last month, IAB UK’s Policy Team hosted an event at Reach’s printworks in Manchester focused on how digital advertising can further support SMEs and regional journalism around the UK. The occasion brought together MPs, small business owners, local press and IAB members and marked the culmination of a nationwide roadshow of roundtables where we have heard from local leaders about how the digital ecosystem is benefiting communities - and what more can be done to maximise this.

Lucy Powell (MP for Manchester Central and Leader of the House of Commons) and Sarah Lester (Editor of the Manchester Evening News) both spoke at the event and, in this special episode of The IAB UK Podcast, they sit down with Sinead Coogan Jobes (Head of Policy & Public Affairs at IAB UK) to share their thoughts on the role of the regional press in a digital-first landscape, what it has to offer advertisers, and how further growth can be unlocked.

The findings from the IAB’s roadshow and the recommendations we’re making to Government off the back of it are laid out in our latest report ‘Powering Up 2025’, available here: https://www.iabuk.com/news-article/powering-2025-recommendations-help-smes-unlock-power-digital

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A policy special with Lucy Powell MP & Sarah Lester