From Mom's Kitchen To A Multi-Unit Brand | Season 8, Vol. 26

In the latest episode of Hospitality Hangout, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Otto Othman, Chief executive officer and Co-founder of PINCHO, a premium Latin street food concept.

Othman was born and raised in Brazil and moved to the United States when he was sixteen. He was a software developer for years, then design and advertising. Prior to PINCHO he was a creative director for a large advertising agency. Othman says, “I'm a big computer nerd and I got into design and I was working for this ad agency. But prior to that, I did a lot of work in the hospitality industry. So the biggest nightclubs in Miami, the biggest restaurants, I was part of a boutique agency that that's what we did for a living we branded them, we created campaigns for them, so I kind of fell in love with hospitality.”

PINCHO is a slang word for a kebab and the kebab recipe was his mom’s recipe, Othman says. He opened his restaurant and it quickly became a local favorite. PINCHO’s with ten existing locations in Florida now is expanding to Texas. The restaurant has won several awards for the best burger.

“We were smart enough early on to bring on the director of culinary when we had one store. So we are the fast-casual and had a chef since store number one. That really played a huge huge role. Adrian Sanchez is currently still with today, he is our director of culinary. He's an incredible incredible incredible chef and he is the guy behind all of the sauce,” Othman says.

Othman talks about PINCHO’s core values which are flavor, culture, and passion. He said flavor matters, they have had a chef from the beginning, flavor in the food, and the way they serve their food. The second is culture and it is not only the culture that they are building internally for their teams but is about being part of the fabric part of the culture of Miami. Othman adds, “if you're not passionate about hospitality, you shouldn't be in this game. It's not an easy gig. You got to have passion for serving people, you have to have passion for inviting folks into your home but internally as a team, we have to have passion about everything that we do.”

PINCHO due to Othman’s background in technology he says has the best tech stack for the size of the brand. Also, they are part of the Savory Fund brands and this allows them to benefit from the proprietary technology. Othman talks about the artificial intelligence that they use as well as PINCHO University.

To hear how PINCHO’s Savory partnership, more insights on technology and the talking back question check out this episode of Hospitality Hangout.

Episode Credits:

• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: GrodMedia

www.thehospitalityhangout.com

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