
Modern CTO The Cost Crisis Facing CTOs and How to Solve It with Albert Strasheim, CTO at Rippling
Jan 15, 2026
Albert Strasheim, CTO at Rippling and former leader at Segment and Cloudflare, dives into the pressing cost crisis facing tech leaders today. He reveals how he slashed infrastructure costs by 30% while flawlessly managing a 25% traffic spike. Albert discusses the significance of clear feedback for leadership growth, along with innovative strategies to optimize cloud services and manage AI expenses. He also shares insights on integrating payroll systems, fostering engineering discipline, and the importance of teaching teams about cost impacts.
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Make Cost Monitoring Daily
- Create a daily dashboard and ritual to monitor costs and build optimization muscle.
- Schedule short standups, make attendance mandatory, and identify cost champions to sustain effort.
Weigh Time Cost Against Savings
- Balance frugality with time cost; don't save a little money at huge time expense.
- Teach engineers gross-margin context so decisions weigh dollars and developer time correctly.
Teach Engineers The Business Picture
- Explain business context like gross margin when asking engineers to optimize costs.
- Connect savings to valuation and individual outcomes so teams care and make better trade-offs.





