Joey Zwillinger, the founder of Allbirds and Biologica, sat down with Jason to talk about the challenges of finding your ideal customer. Joey's done it both ways. Starting with a product and searching for the right
people to buy it, and starting with a problem and building the solution.
In this conversation, he breaks down what actually works when you're
hunting for product-market fit, and what to do when your customers
surprise you (because they will).
Learn more about your ad choices. Visit megaphone.fm/adchoices
