My First Million This Opportunity Is Hidden In Plain Sight
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Apr 29, 2026 They explore where overlooked opportunity is hiding right now, from the startup economy around GTA 6 to niche gaming tools and creator-led brands. There’s also a debate on why OpenAI bought TBPN, a story about obsessive focus through John Coogan, a detour into Hearst’s media empire, and a sharp conversation on why elite talent is the real unfair advantage.
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Ask Where Opportunity Lives Today
- Entrepreneurs should constantly ask, Where is the opportunity right now, not copy last wave winners.
- Sam warns chasing proven, winner-take-all network businesses late results in playing yesterday's game and low upside.
Friend's Hostile Bid Shows GTA Value
- Sam shares a friend who planned a hostile takeover of Take-Two because GTA is a rare, defensible entertainment asset.
- The pitch: GTA produced huge, recurring revenue and moat-like IP worth paying up for.
GTA Is A Perennial Entertainment Cash Machine
- Grand Theft Auto is a category-defining IP that turned a one-time game into recurring revenue via GTA Online.
- GTA V sold ~500M copies and still generates ~ $500M/year, making it akin to top entertainment franchises.
