Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#729 - The $3M Amazon Seller Who Still Sells His First Product

Jan 5, 2026

Andrew Engle, an Amazon seller and entrepreneur, shares his journey from engineering to e-commerce. He reflects on launching his first successful product in 2019, leveraging Helium 10 and Freedom Ticket for rapid growth. Engle highlights how they scaled their business to $3.2M in revenue, with B2B sales now making up 30%. He discusses strategies like Amazon Business campaigns, custom pricing for business customers, and using AI for ad creative. Engle also advises on cautious debt management while navigating challenges during growth.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Run Dedicated Business Ad Campaigns

Create standalone ad campaigns for Amazon Business rather than only using bid multipliers.
Run broad matches and autos aggressively because B2B ROAS tends to be strong and supports higher bids.

INSIGHT

Separate Sponsored Brands For B2B

Sponsored Brand business campaigns can outperform mixed-audience campaigns because they avoid consumer sales dragging ROAS down.
Separating Sponsored Brands for business use preserves strong TACoS and ROAS.

ANECDOTE

Lean Two-Person Operation

Andrew and his wife run a very lean operation handling most tasks themselves.
They plan to hire additional staff this year to scale beyond the two-person team.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Andrew Engle transitioned from mechanical/manufacturing engineering to becoming an Amazon seller after identifying where the real money was: selling products on Amazon, not services. In 2019, he launched his first product, found using Helium 10 (Black Box) and guided by Freedom Ticket, and it took off quickly. Within about two years, the “side hustle” out-earned his job, and he went all-in.

Today, he and his wife run a lean operation doing roughly $3.2M/year, with about 90% coming from Amazon North America (including remote fulfillment into Canada), plus a growing Shopify slice. A significant driver of their next-level growth has been leveraging Amazon Business, which has expanded B2B sales to around 30% through business pricing rules, dedicated business campaigns, and, in particular, separating out Sponsored Brands for business use to maintain a strong TACoS and ROAS.

Andrew also shares the behind-the-scenes realities: how taking on debt during a hot streak got stressful when a major competitor arrived, and how they’ve worked back out of it. He breaks down what they’ve changed to protect profitability amid tariffs and fee pressure (including shipping strategy and AWD), as well as how Amazon Marketing Cloud audiences are helping them run smarter top-of-funnel Sponsored Display and reach campaigns without wasting spend.

In episode 729 of the Serious Sellers Podcast, Bradley and Andrew discuss:

00:00 – Seller Story: Freedom Ticket To $3M on Amazon
03:06 – Andrew’s Backstory
03:56 – $3.2M Revenue And 15% Net Profit
05:23 – Platform Breakdown: Amazon, Shopify, Canada
06:18 – First Product Found With Helium 10 Black Box
07:40 – Amazon Business Scaled To 30% B2B
10:02 – Business Pricing And Ad Structure
13:05 – Sponsored Brands (Business) Breakthrough
18:16 – AMC Audiences And Sponsored Display Reach
22:24 – Debt Mistake And Profitability Lessons