DTC Podcast

Ep 422: How Kiaura Eyewear Achieved Viral Success with TikTok Shops with Founder Parker Godfrey

Jul 15, 2024
Guest
Parker Godfrey
Founder of Kiaura Eyewear, Parker Godfrey, shares insights on leveraging TikTok for viral marketing, designing high-quality products, and scaling a DTC brand. Topics include TikTok's organic reach, niche audience targeting, and the importance of consistent content creation. Learn about challenges in scaling, effective social media marketing, and future growth plans for Kiaura Eyewear.
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Episode notes
1
Intro
00:00 • 2min
2
The Journey of Building an Eyewear Brand Through Challenges and Success
02:07 • 5min
3
Journey to Viral Success: Sunglasses Brand on TikTok
07:16 • 14min
4
Brand Name Origin and Growth Goals for Kiaura Eyewear
21:32 • 2min
5
Influencer Marketing Strategies and Platform Differences
23:21 • 9min
6
Strategic Pricing and Brand Perception in the Eyewear Industry
32:10 • 3min