Brandfathers How the 'new media' is getting rich (and why you’re not)
Apr 3, 2026
They unpack OpenAI's TBPN buyout and why small, niche audiences can be worth more than mass reach. The conversation digs into live, daily shows versus weekly podcasts and how speed, production, and B2B sponsorships change monetization. They explore creative ad formats like persistent on-screen tickers and NASCAR-style placements. They also discuss telehealth hype, questionable GLP-1 business models, and why Nike is losing cultural relevance.
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Live Daily Shows Create Strategic Influence
- Live, daily, reactive shows create unique strategic value that static podcasts don't.
- TBPN streamed four hours weekday live, dominating feeds and influencing fast-moving AI/tech conversations.
Win With Speed And Frequency
- Invest in speed and high-frequency publishing to win in fast niches.
- Ben Micellis' channel posts many short reactions daily to beat legacy outlets on immediacy.
Scale Media By Increasing Frequency And Clips
- To scale a podcast/media business, increase frequency and build clipping infrastructure.
- Do 3x weekly shows, produce clips, carousels, and a newsletter to create ad inventory and higher CPMs.