Let's Talk Loyalty #419: The Trust Crisis - Australian Research Insights on Consumer Concerns
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Today’s episode features insights on trust from Australia.
Mark James and Bonnie McCoy from Customology recently released their updated research on customer concerns around trust and brand communications in the Australian market.
As an essential pre-requisite to earning customer’s loyalty, Mark and Bonnie share their insights and advice to address what they are calling the “trust crisis”.
This issue is becoming even more critical to address as we become more digitally connected, but also more disillusioned with brands and their marketing.
Listen to learn from the latest research on trust with consumer insights from Australia.
Show Notes:
1) Mark James
2) Bonnie McCoy
3) Customology