Impolitic with John Heilemann

Bob Shrum: Deep State Donald & The Democratic Messaging Imperative

Jul 28, 2025
Bob Shrum, a legendary Democratic strategist and professor at USC, joins the discussion to explore critical political dynamics. He delves into Donald Trump’s entanglements with the Epstein scandal, presenting unique opportunities for Democratic narratives. Shrum emphasizes the importance of reconnecting with working-class voters and crafting effective messaging to revitalize the party. He also analyzes the rising political ambitions of figures like Gavin Newsom and James Talarico, highlighting the need for authenticity and faith in leadership to engage younger constituents.
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ANECDOTE

JFK’s West Virginia Win

  • JFK’s West Virginia primary win followed a heartfelt visit showing he cared about working-class struggles.
  • This empathy led to impactful legislation benefiting coal miners and boosted his voter support.
INSIGHT

Culture Shapes Politics and Media

  • Politics now flows downstream from culture, with geography and cultural identity driving political alignment.
  • Media and entertainment’s capitulation to Trump’s pressure shows the power culture holds over politics.
INSIGHT

Trump’s Threat to Free Press

  • Trump’s campaign against media using lawsuits and regulatory threats endangers the free press principle.
  • Corporate media often complies fearing regulatory repercussions, compromising investigative journalism.
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