How I Built This with Guy Raz ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
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Dec 29, 2022 Kelsey MacDermaid and Becky Wright, the creative duo behind The Sorry Girls, delve into their transition from film students to successful YouTubers with over 2 million subscribers. They share their fascinating journey of pursuing a YouTube career, navigating brand partnerships, and building a media company while staying true to their values. The pair discuss the evolving challenges of the creator economy, the emotional toll of negative feedback, and their passion for meaningful content creation. Tune in for insights on balancing creativity and sustainable growth!
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Black Swan Video
- For Halloween 2011, they made Black Swan and White Swan costumes, posting a tutorial on YouTube.
- This video significantly outperformed the first, receiving around 100,000 views.
Follow Your Passion
- Focus on creating content aligned with genuine passions.
- The Sorry Girls' success stemmed from their passion for home decor and design.
Full-Time Commitment
- The Sorry Girls initially balanced YouTube with film jobs post-graduation.
- Recognizing the need for consistent engagement, they eventually transitioned to full-time YouTubers.