Let's Buy a Business 5 Acquisitions / Businesses on Your Own Terms with Chase Murdock
5 snips
Apr 25, 2025 
Chase Murdock, founder and CEO of Decada Group who bootstrapped a diverse holding company, shares stories of buying and scaling tactile businesses. He describes pivoting from tech to hands-on ventures, launching a custom suit shop, funding acquisitions from cash flow, using repeatable playbooks across industries, and doing intense early operational work before hiring leaders.
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From Suits To A Holding Company
- Chase and his partner started Taylor Cooperative, a luxury custom suit shop, to create a steady cash source while pursuing tech ideas.
- That business scaled to $1M top line in 18 months and became the seed capital for buying an art school and forming Dakota Group.
Don't Treat One Business As Forever Cash
- Avoid treating a single small profitable business as a permanent cash annuity without diversification.
- Chase suggests either invest to stabilize growth or diversify to reduce the risk of one business volatility.
Humbled By Construction
- After two consumer-facing businesses, Dakota Group bought a general contractor to enter the trades.
- The acquisition was humbling and taught them about different operational demands and recurring demand in construction.