The GaryVee Audio Experience What Are Your Predictions For The Rest of 2021? | Marketing For The Now: Episode 23
Jun 26, 2021
Guest
AJ Vaynerchuk
Guest
Jerri DeVard
Guest
Stephen Sekoler
Guest
Dylan Lissette
Guest
Che Huang
Guest
Kara Golden
AJ Vaynerchuk, co-founder of VaynerMedia, dives into the exciting world of NFTs and how they're reshaping sports. Jerry DeVard emphasizes the urgent need for corporate diversity and representation through the Black Executive CMO Alliance. Stephen Sekoler shares mental health strategies that are vital for workplace wellness. Dylan Lissette explores consumer behavior shifts post-pandemic while Che Huang discusses the rise of e-commerce trends. Kara Golden highlights health and wellness in marketing, showcasing how brands need to adapt to connect with consumers.
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Transcript
Episode notes
UTZ Brands Growth
- Utz Brands saw increased sales due to COVID-19.
- Small format businesses like bodegas are seeing a resurgence as people return to work.
Shift to Digital Marketing
- Utz Brands is shifting from sponsorships to digital and social marketing.
- This allows for direct connection and engagement with consumers.
Toilet Paper Salesman
- Che Huang, CEO of Boxed, jokingly referred to himself as a toilet paper salesman.
- This became unexpectedly relevant during the 2020 pandemic.
