Wealthy Way Stop Selling to People Who Aren’t Ready (This Is Why Your Content Isn’t Converting)
May 7, 2026
Brian Davila, a recurring co-host known for conversational business chats, joins to break down who creators should really speak to. He digs into targeting the “not yet” audience and why prolonged trust-building beats hard selling. Expect clear takes on mixing teaching with personal life, proving skill before pitching, and offer strategies that actually convert.
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Serve The 'Not Yet' Majority
- Most people online are in the 'not yet' stage, not ready to buy or fully engage.
- Ryan Pineda argues creators must make top/middle-funnel content to nurture this large middle audience rather than only targeting buyers now.
Build Trust With Personal Content
- Build trust by spending time with your audience and showing consistent, varied content beyond methods.
- Brian Davila says share behind-the-scenes, family, faith, and personal life so people vibe with you and choose you over commoditized competitors.
Be Willing To Be Misunderstood
- Be willing to be misunderstood and state what you stand for so you attract like-minded clients.
- Ryan Pineda recommends sharing core values (food, faith, family, fitness, fashion) even if some people unfollow.