In this episode of the Naturally You Podcast, Durana Elmi, founder, COO, and CXO of Cymbiotika, shares the personal and professional journey that led her to found her wellness company. She reflects on her upbringing and the powerful influence of her immigrant mother, whose experience building businesses instilled a deep sense of resilience, ambition, and entrepreneurial drive.
Durana discusses exploring different career paths before ultimately launching a supplement brand alongside her husband, explaining how personal health experiences and curiosity about ingredients inspired the company’s mission centered on transparency and education. The conversation also touches on her evolving approach to health and wellness, emphasizing balance, intentional routines, and the importance of understanding what goes into the body.
Throughout the episode, Durana speaks candidly about the realities of being a woman in business, highlighting the confidence, adaptability, and perseverance required to lead, grow a brand, and stay aligned with personal values. Blending personal storytelling with entrepreneurial insight, the episode offers an honest perspective on resilience, wellness, and building a purpose-driven business. Shop our jewelry at TheClearCut.co