Grow Your Audience In 6 Weeks Or Less – PTC 419

There are two thing you need to do to grow your audience. First, get in front of new people who don't know you, and invite them to your show. Then, keep your listeners coming back week after week.

Before you get started building your audience, you need to understand why you want to grow in the first place.

THE AUDIENCE MISTAKE

The one thing I want you to remember today is content drives business with relationships and authority, not sponsorships. Bring your listeners into your business.

Many people want to grow their audience, so they can sell sponsorships. That is the worst thing you can do. And, I'll show you why in just a bit.

This is going to be powerful for you today. Make sure you have a pen and paper to take notes.

Many times we get training like this, we go to free webinars, or we attend seminars and get a ton of information. We get all excited.

Then we go home or return to our "to do" list and we do nothing with the training. We never put it into action.

I want to give you this strategy, so you can implement what you learn. Does that sound good? Nothing happens until you take action.

No more guessing. Just the steps you can follow to build powerful, profitable relationships with your audience. Could you use that?

Great! Remember, you just need to take action!

MONETIZATION

Many people make monetization much harder than it needs to be.

It wasn't always easy for me. Over the years, I distilled it down into a step-by-step process to grow my audience and leverage that attention to make money with my podcast. If I can do it, you can, too. Let me give you a quick example.

Zoë Routh is one of Australia's leading experts on people stuff in leadership. She helps leaders and teams overcome silos and turf wars to work better together.

She has worked with individuals and teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together.

Zoë uses her podcast to open doors to her ideal clients. Rather than asking them to lunch or making a cold sales call, she invites those she would like to work with to be a guest on her show.

Zoë uses her interviews to begin the relationship and really give value to these CEOs before she even starts talking about doing business together.

That is my favorite way to use a podcast to land clients. You don't need a huge audience. You just need the right audience.

Can you see how this one example could make a big difference in your business?

Interviewing prospects on your show and building those relationships could be just what you need to land your next client.

AUDIENCE EXPLOSION

That is one example of making money with your podcast by attracting your ideal clients. It is about relationships and rapport.

My Audience Explosion Blueprint consists of 3 easy steps. Don't make if more complicated than it needs to be.

Don't get swallowed up by the tech. Just follow a proven process. On this episode, we are going to focus on growing your audience.

They say public speaking is the most common fear. I believe it is probably the fear of failure while public speaking that paralyzes most presenters. You know what I mean.

Music has always been a passion for me. But, I was always introverted and never dreamed of being on the radio let alone interviewing big stars.

Three years into getting my architecture degree, I realized my career ladder was leaning against the wrong wall.

By chance, I got a job at a radio station where my brother worked. I was a broke college student and needed the money. While working there, my passion for creativity and entrepreneurship returned.

RADIO

In radio, we would gain the attention of our listeners and sell that attention to clients. It was all about ads.

I had a passion for creating great radio.

The formula for successful radio equals great music plus great morning shows plus great marketing. It is all about creating great content with entertaining personality and then marketing the crud out of it.

I have now gone on to interview many big names. Like George Strait, Ice-T, Zac Brown, Lady Gaga, Lionel Richie and more.

Over 25 years of coaching talent and building effective marketing campaigns to serve clients and attract listeners, I have learned the effective traits of powerful content and marketing.

I had a passion for creativity and to share my message. But with the big business of radio, I couldn't own a radio station. I needed a way to take what I've mastered and turn it into a business of my own.

That's when I discovered podcasting.

THE GURUS

I saw all of these experts sharing their information online. I was following them all.

I bought Brendon Burchard's "Millionaire Messenger". I spent a couple thousand dollars for Jeff Walker's "Product Launch Formula". I spend money on Russel Brunson's ClickFunnels. It was a lot of good money going out without much to show for it.

I was following all of the magic formulas, but wasn't making the millions. Can you relate to that? How much have you spent on programs that didn't work?

They say, "Just send an e-mail to your list." What most of these don't tell you is that you need an audience in order to have a list. And you have to build a relationship with that list before you can leverage the attention.

I knew I had the knowledge. I just needed the vehicle to share it to build the relationships. That's when I began using my 25 years of knowledge and experience building client relationships to build a brand with my podcast and growing relationships rather than selling attention.

IMPOSTOR SYNDROME

But, it was crazy. Impostor Syndrome kicked in. I started to doubt myself. With podcasting, the platform was in front of me and the creativity returned. But, I started questioning myself. I knew I just needed to step up and believe in myself.

I saw all of these other experts doing it. What couldn't I?

The opportunity to own a radio station was gone. But now there was an opportunity to build my brand and attract clients with podcasting. The thrill of having full control of my content and help people was right there.

So, I started demonstrating my expertise and attracting clients I could help.

Over the past 9 years, I've been shaping all I've learned in radio to help other coaches and podcasters discover their possibilities. I've been helping them transform their information into entertainment, so they can use their podcast to attract their ideal clients and grow their business.

YOUR OPPORTUNITY

Now you have the opportunity to use this same process. I got lucky and found success. I fell into radio and learned by the school of hard knocks. You can now easily get in and find success without all the pain.

Now, I tell you this not to impress you. I tell you this to let you know that if I can conquer the Impostor Syndrome, you can, too. If this introverted kid from a lower-income neighborhood can create powerful content on successful radio stations and podcasts, and can use that content to attract and help clients, you can as well.

The best part … it won't take you years of living on $12k, working three jobs, fighting off the IRS, working through trial and error and suffering all of the bruises I endured. You just need to follow a plan.

Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that?

If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport.

Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013.

Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer.

But, how do you get noticed? How can you stand out in that sea of sameness?

THREE WAYS

There are three ways to share your content … video, audio or text. You can publish your content using blogs, YouTube videos and podcasting.

There is one way I feel is best, and you can probably guess which format that is.

Are you leveraging your content to its fullest extent to drive your business? If not, why not?

Today, there are about 600 million blogs in the world today (Growth Badger). When was the last time you read a blog on a regular basis?

In the video space, you are competing with 51 million different YouTube channels. YouTube also keeps changing the alogarithm which makes it incredibly hard to get your videos to go viral. It is hard to stand out and get noticed.

However, there are just over 3 million podcasts right now according to Listen Notes. Only about half of those are actively publishing. The platform is still young. The opportunity for you is huge.

Where do you want to compete? Would you rather try to be seen as one in three million or one in 600 million?

Do you see how the opportunity with a podcast is wide open?

Do you want to deal with all of the tech issues that come with shooting video? The lighting, the wardrobe, the teleprompter? Or, would you rather just roll in, turn on the mic and record with a lot fewer issues with equipment, time and hair?

PORTABLE

There are two other reasons podcasting is a better than other platforms for your content.

First, podcasting is portable. Your ideal clients can listen while driving, working out, showering, running and many other places where reading and watching video isn't feasible.

The numbers are also in your favor. Now is that right time to leverage your podcast.

39% of America now consume podcasts at least every week according to Jacobs Media's Techsurvey 2021.

More than 109 million people in the U.S. over the age of 12 have listened to podcasts in the last month according to Edison Research.

According to the Nielsen Company, the total podcast audience is growing at an amazing rate. Podcasting has seen 40% growth Over the last 3 years.

Podcasting is huge and now is the time to get in. There is a bright future ahead.

Create your podcast, so your content is on a platform that is portable, growing and still young with plenty of opportunity. The space is wide open for you.

Now that we know podcasting is amazing, Are you leveraging your podcast to its fullest potential to build your authority and grow your business? If not, why not?

GROW YOUR AUDIENCE

You can start today to grow your audience. And, you can then leverage that attention to make money with your show.

There are 6 steps to grow your audience and leverage your podcast to make money with your show. That's what I want to show you today.

Before I share those 6 steps, I want to give you the solutions to the three big challenges experts face as they try to build their podcast and audience.

CHALLENGES

The three big challenges podcasters face are ...

- They make it more complicated than it needs to be.

- They have a poor strategy to attract their ideal clients and make money with their podcast.

- They have no mentor to show them the way and hold them accountable. They simply don't know where to start.

Let's talk about how you can easily overcome those three big challenges.

COMPLICATED

The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process.

There are 4 steps to creating a profitable podcast. Grow your audience. Build trust with that audience. Give them a resource to help them overcome their struggles. Finally, offer them additional help where they can pay you.

4 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors.

NO SPONSORSHIPS

The second big challenge I mentioned is that many podcasters don't have a strategy to attract their ideal clients and make money with their content.

Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue. In fact, those are the hardest.

You shouldn't clutter up your show with ads. Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors.

Let me show you some reasons why sponsorships are the worst strategy you can take.

First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week.

At the same time, listeners are fleeing traditional media, because there are tired of sitting through all of the ads when there are other options. Don't jump into a market that is shrinking.

Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again.

Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level.

That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy.

STRATEGY

To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success.

That step-by-step process is my Audience Explosion Blueprint. It consists of six steps.

PODCAST PLATFORM

Step one is your Podcast Platform. This is your foundation and your why.

TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show. She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career.

Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses.

POPULARITY FACTOR

Step two is your Popularity Factor. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement.

You want to find influencers who are already speaking to your ideal clients and partner with them.

Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854.

When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well.

CONTENT CREATION

Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. Your content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right.

Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche.

The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back.

INFLUENCE ROADMAP

Step four is your Influence Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners.

Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience.

STARTING STRATEGY

Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy.

Let me show you a case study that will show you how this works.

When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business.

Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening.

Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words".

Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders.

As we worked together, our challenge was to bring that power and authority to Oscar's podcast.

Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy.

He could demonstrate his authority on his show and gain new clients.

To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him.

Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations.

His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about.

CONVERTING CLIENTS

Finally, step six is creating your Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you.

SHOW ME HOW

The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you.

What would it mean to your podcast if you had an easy way to grow your audience?

In order to make money with your content, you need to grow an audience who needs your expertise. Then, you need to build a relationship with that audience.

There is a secret to growing your audience nobody talks about.

Getting listeners isn't enough. You need to develop a plan to actually keep them coming back time and time again.

Many podcast gurus teach you how to create a podcast.

Record your interview. Convert it to an .mp3. Upload it to your host. You have a podcast. Now what do you do?

Some may even teach you how to get a few listeners. But, that is where most people teaching podcast stop.

FILL THE BUCKET

The problem is … if you keep putting water in a bucket with holes in the bottom, it becomes very difficult to increase the amount of water in the bucket.

The same is true with your podcast. If you keep adding listeners, but they don't stick around, your audience and authority won't grow.

Can you understand why both sides of the equation are important to your growth?

If you want to use a podcast to grow your business and authority, you need to build it on a solid foundation and strategy.

This is step four of the process … "Your Influence" roadmap. Your personality keeps them coming back for more if you use it right.

THE BLUEPRINT

This whole strategy is what I call the Audience Explosion Blueprint.

My Audience Explosion Blueprint is built on these 6 steps for successful podcast audience growth and monetization.

Your Personality is the the magic sauce. Your personality is the way people get to know you, like you and trust you. It is your personality that keeps them coming back for more episode after episode.

So many forget this critical ingredient. Your podcast can't be all about information. Your content needs to be engaging entertainment.

Your personality makes you unique. It makes you stand out from everyone else.

Develop your personality through the stories that you tell and the details that you share. People will get to know what you believe and value.

How great would it be to be able to follow a plan day-by-day to develop your personality, grow your audience and monetize your show?

No more guessing. Just a way to take action to increase your downloads.

Do you want to stop all the trial and error searching for the right process?

WHERE TO START

What would it mean to your income if you had an easy way to connect to the big fish that are your ideal clients?

I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible.

Let's talk about using a podcast to create and grow your business. You have been trying to find unique ways to build your audience and make money with your show.

Since we've started, I hope you've written down a few ideas on how you might incorporate a podcast into your marketing plan.

You have the blueprint that can help you.

Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing.

There's no way you're gonna get to another level on your own. You need help, and I'd like to be that mentor to show you the step-by-step process.

JOIN ME

That's why I am so excited to invite you to join me in the Audience Explosion Blueprint. It is a step-by-step, live coaching program to explode your podcast audience in 6 weeks or less.

By the end of this program you will:

• Have a clear, step-by-step blueprint to grow your audience with ideal clients in as little as 15 minutes a day

• Lay the foundation to be known as an influencer and respected authority in your niche

• Consistently attract listeners who become raving fans, share your podcast, become your ideal clients and purchase your programs

• Free up your time to create great content and monetize your show

Audience Explosion Blueprint utilizes my 35 years of radio experience and 10 years working with podcasters creating successful shows, growing audiences, and coaching talent.

This program will help you build an audience, attract your ideal clients, and keep them listening by developing your show and authentic personality.

WHAT YOU GET

In this program you will get access to:

• 6 Live group explosion training sessions that show you how to plan, create and launch your audience growth blueprint for your podcast. These sessions include Q&A opportunities so you can get your questions answered. This is a $1,497 value.

• Lifetime access to the recordings of the presentations in video and audio form just in case you miss any live sessions. This is a $1,497 value.

• Access to a full, online toolkit containing worksheets, checklists and other tools to show you how to organize your audience growth blueprint, execute your plan in just a few minutes a day, and methodically grow your downloads. This has a value of $497.

• Membership in the private Audience Explosion Blueprint Facebook group as another place for you to ask me questions. This will also help you get feedback, connect with others and develop new audience attraction ideas. This is valued at $497.

PLUS GROW IMPLEMENTATION

• Daily e-mail reminders during the program to help you consistently take action for 15 minutes each day to execute your blueprint. You will receive an e-mail from me everyday over the 6 weeks that will tell you exactly what to do. No guessing. This has a value of $497.

• A 30-minute, one-on-one call with me to ensure your blueprint is clearly defined and efficient. It is valued at $250.

• You also get all future calls, updates and versions of the program. Whenever I teach the course again live, you're welcome to join at no cost. Whenever I update the course, you get access at no cost. This is like taking the course again whenever you'd like. This is lifetime access. It is a value of $1,497.

That is a total value of $6,232. It sells for $997. But, I'm going to give you the opportunity to get into the program for a great deal for a limited time.

ARE YOU READYTO GROW?

Are you ready to get serious about growing your podcast?

I also want to give you a few bonuses to make it even easier.

• Bonus #1: Audience Growth Toolkit ($191 value)

You get help you create powerful, effective interviews.

• Bonus #2: Creating Powerful & Unique Podcast Interviews Course ($97 Value)

One more bonus for you. What if you go through the Audience Explosion Blueprint, but you still have questions unique to your situation? Let me give you more help.

• Bonus #3: A one-on-one call with Erik K. Johnson ($250 Value)

If you take advantage of the Audience Explosion Blueprint program by December 27th along with all the bonuses, I will give you a one-on-one coaching session with me as a gift to ensure you are on the right path and answer any specific questions you may have.

LIMITED TIME

After December 27th, the price goes back to $997 and you'll miss the start of the live calls.

Total value is $6,770. Enrollment for the Audience Explosion Blueprint is typically $997. I want to give you an exclusive deal today.

If you are ready to grow your audience and leverage that attention to make money with your show, it won't cost you $997.

You can enroll in the Audience Explosion Blueprint by December 17th for a great deal. I can't give it here, because this podcast will be live for years.

So if you want to see the deal, head to www.PodcastTalentCoach.com/audience.

Sign up now. The next live classes start on January 12th. The deal goes away on December 27th.

You can spend a lot of time learning by trial and error. Or, you can fast track it by joining me in the Audience Explosion Blueprint and make it quick and easy.

This program is for podcasters who are willing to consistently take action a few minutes a day to follow a simple plan and work to grow their podcast.

This is not for those who expect to build their audience to thousands of listeners in just a few days, like a "get rich quick" scheme.

If you take action like we discussed, you will have your blueprint to grow your audience in six weeks. I walk you through all six steps in the Audience Explosion Blueprint.

The Audience Explosion Blueprint classes start in January.

However, this opportunity is only open until December 27th. We need to get everyone plugged into the portal, ready to kick off the program, and working on the pre-work for the course.

Enrollment is online at www.PodcastTalentCoach.com/audience.

GUARANTE

Of course, I will give you a guarantee. I'll give you a 30-day money back guarantee. If you get into it and within the first 30 days you realize this isn't for you, I'll give you your money back with no questions. What do you have to lose?

You want to build your audience and make money with your show. Let's get started.

What would it mean to your income if you could increase your audience in a step-by-step way? Not only that, but your ideal clients actually subscribe and ask to hear from you every week? This is like a weekly webinar with subscribers and a built-in audience.

What would that do to your income?

You heard the stats. Podcasting could double in the next 5 years. 106 million people in the U.S. alone have listened to a podcast in the past month, and it is only getting bigger. Now is the time to up your game.

Visit www.PodcastTalentCoach.com/audience to sign up. Take advantage of the Audience Explosion Blueprint. Let's get your blueprint built in the next 6 weeks. I can't wait to help you go to the next level.

I am excited to begin working with you and can't wait to see what you accomplish and the clients you attract. Let me show you the step-by-step process and give you the accountability you need.

Visit www.PodcastTalentCoach.com/audience to enroll, and I'll see you there.

Until next week, remember to always tell the truth, always make it matter and always have fun. See you next time.