How to Use AI to Build Stronger Customer Relationships and Smarter Sales: Expert Insights by Andrew Fritts

Andrew Fritts (Augment CEO) on the Cutting Edge of AI in Sales—and Beyond

Andrew Fritts, CEO of Augment, shares what’s happening on the cutting edge of AI in sales and explores other areas of the business that may not seem like sales at first, but will be seen differently after this episode.

ABOUT ANDREW::

With over 25 years of experience leading strategic sales teams, eight years managing outsourced go-to-market programs for global brands, and three years at Accenture, he brings deep expertise in modern B2B growth. Today, he collaborates with a group of innovators building AI-powered solutions that cut through sales noise, strengthen buyer–seller relationships, and transform traditional B2B selling into a more collaborative, customer-empowered future.

KEY POINTS:

• Fit beats pitch. The best deals happen when both sides are aligned—not when the sales pitch is perfect.
• AI should enhance understanding, not just scale outreach. Sending more messages isn’t the goal—building better relationships is.
• Deliver information the way people actually consume it. Clear, personalized communication increases engagement and decision-making.

LINKS MENTIONED IN THE EPISODE:

LinkedIn: https://www.linkedin.com/in/andrew-fritts-sf/

Website:  augment.co

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