Once upon a time, there was a final year university student who wasn’t too happy about the parking situation at his campus. So he took to YouTube, created his own channel, and uploaded a video about it. That channel's name? dmingthing.
That was around 12 years and 526,000 subscribers ago.
How did a vlog about the horrible carpark situation in a university lead to 66 million views on YouTube and help build a creative and social media agency? What does it take to turn a YouTube Channel into a business that survives beyond the personalities on screen?
We find out with the creators of dmingthing and Co-Founders of creative and social media agency Blankslate Ho Ming Han, Ho Ming Yue, and Bryan Lim Yong Tiam.
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