Elevate with Robert Glazer Elevate Classics: Jeff Hoffman's Extraordinary Legacy of Giving
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Mar 19, 2026 
Jeff Hoffman, award-winning entrepreneur and philanthropist who co-founded Priceline/Booking.com, shares big-life stories. He recounts early hustles, door-to-door sales lessons, a goal to explore cultures through 50 dinners, and the shift from success to using a platform to help others. He also talks values-based partnerships, a simple study-solve-become-valuable formula, and creating programs that lift people up.
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Fulfillment Comes From Using Success To Help Others
- Fulfillment follows success when you use your platform to improve others' lives.
- Jeff Hoffman found deeper meaning building orphanages in Uganda, which felt far more powerful than closing deals.
Customize Career Path Advice To Individual DNA
- Tailor career advice to individual strengths and motivations rather than blanket rules.
- Hoffman tells some to gain corporate experience first, others to join nonprofits, based on self-awareness and skill fit.
Win By Doing The Simple Work
- Execute simple, repeatable fundamentals rather than overcomplicating strategy.
- Hoffman contrasts doers who 'dig' with those who overthink, saying execution often separates successful people from the rest.