Cathy Lewis is president of CS Lewis Publicity, a boutique PR firm specializing in non-fiction authors. With over 26 years of experience, she helps authors build their platforms through strategic media outreach.

In this episode:

Evolution from publishing to boutique publicity
Essential author platform elements
Media outreach strategies
Social media tactics for authors
Importance of core messaging
Changes in book marketing landscape
Local bookstore resurgence

Resources mentioned:

Website essentials
Social media platforms
Media contacts
Press materials
Local bookstore events
Virtual seminars

Book recommendations:

Media Darlings by Joanne McCall: https://www.amazon.com/Media-Darling-Shine-Through-Interview/dp/1736095005
Confessions of an Economic Hitman by John Perkins: https://www.amazon.com/Confessions-Economic-Hit-John-Perkins/dp/0452287081
The Genius of Empathy by Judith Orloff: https://www.amazon.com/Genius-Empathy-Practical-Sensitive-Relationships/dp/1683649710

Connect with Cathy:

Website: https://www.cslewispublicity.com/
DIY Publicity blog: https://www.cslewispublicity.com/blog/
Contact: https://www.cslewispublicity.com/contact-us/

Connect with Teddy Smith:

@teddyagsmith
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Cathy Lewis - The Power of Publicity: Crafting Author Success Stories