Laura Belgray, a copywriting expert, shares valuable tips on injecting personality into your writing, captivating your audience, and creating profitable copy. She emphasizes the importance of speaking authentically to your email list, finding ways to keep your content fresh, and delivering value without constantly teaching. The podcast also discusses the power of validation, constructive feedback, and the significance of finding things that matter. Ways to work with the featured guest are also highlighted.
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Write Like You Talk
People often write in formal business mode instead of how they naturally speak.
Writing as a person talking to a person is key to authentic copy.
volunteer_activism ADVICE
Don't Fear Alienation
Don't fear alienating anyone with your true personality in your writing.
You can't please everyone, and trying to do so stifles creativity.
volunteer_activism ADVICE
Create Your Coat Of Arms
Identify four things that represent you such as values, obsessions, or themes.
Use these to shape your brand's personality and content.
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Laura Belgray describes her zone of genius as writing in a way that gives other people permission to be who they are. I’ve been a big fan of hers since I came across her work in 2014 and I’m so excited to have her on the show. In this episode Laura gives golden and easy-to-implement tips for writing emails that will captivate your list, injecting your writing with personality and making your brand stand out. If you have any struggles around copywriting, you will not want to miss this conversation.
Question Highlights:
What is your zone of genius? And how did you discover it?
If you’re thinking, wait, I would say this to my friend, but I'm afraid to say it to my list, what should you do?
How do you make your emails fresh and interesting?
Do you have tips to add personality to writing?
How can you turn copy into something that is profitable?
Guest Bio:
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen first-hand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.
In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV and don’t skip the commercials, you just might see her words on air.
Earn Your Happy 