
This Week in Startups Understanding non-dilutive fundraising options + Continuum Ag Founder Mitchell Hora | E1419
Mar 27, 2022
Mitchell Hora, Founder and CEO of Continuum Ag, is a multi-generation farmer passionate about regenerative agriculture. He discusses the innovative tool Topsoil that helps farmers enhance soil health and tackle carbon sequestration. The conversation also dives into the critical connection between soil wellness and personal health, promoting a holistic approach to both. Additionally, Hora highlights how innovative financing options can empower farmers and support sustainable practices in agriculture.
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Episode notes
Factoring Anecdote
- Jason recounts his experience in NYC's garment district, illustrating the concept of factoring.
- Factoring involves selling accounts receivable at a discount for immediate cash but comes with high interest rates.
Pipe.com Innovation
- Pipe.com offers a marketplace for buying future recurring revenue from SaaS companies.
- This provides startups non-dilutive capital and investors access to predictable returns.
Financial Discipline
- Ensure you have strong financial discipline, with a CFO or controller, before considering complex funding.
- Outsourced accounting without internal projections suggests unreadiness for such financial instruments.

